The real estate market is constantly evolving and demand for residential property remains high. Nevertheless, there are new trends and factors that influence purchasing decisions. Owners who are thinking about selling will benefit from a better understanding of current buyer preferences.
Owner-occupied homes remain in demand - but with new priorities
While home ownership remains a secure investment, buyers are placing increasing value on certain criteria:Energy efficiency - properties with modern heating technology and good insulation are particularly sought after.Flexibility - homes with home office options or convertible living space are more in demand than ever.Location quality - suburban areas and well-connected medium-sized towns are becoming increasingly attractive.
Changed financing conditions
The recent high interest rates have made buying a property more challenging for some buyers. At the same time, there are government subsidies for energy-efficient new builds or renovations, which makes existing properties with good fixtures and fittings particularly valuable. Sellers can use this to position their property as an economically attractive alternative to a new build.
How owners benefit from the development
If you want to sell a property, you should be prepared for the current market situation:Emphasize energy efficiency: Refurbished properties are in much higher demand.Emphasize flexible usage options: Properties with separate workspaces or expansion potential are particularly in demand.Highlight attractive financing options: Buyers benefit from funding opportunities, which should be actively communicated when selling.
Conclusion
Demand for residential property remains stable, but buyers' priorities have changed. Owners who focus on energy efficiency, flexibility and a good financing strategy can successfully market their property and benefit from market developments.
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